Leadership Team
We're a group of experienced operators, technologists, and industry veterans with backgrounds spanning venture-backed startups, successful exits, and Fortune 500 roles.
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Across our careers, we’ve helped generate billions of dollars in revenue through sales and marketing efforts in three of the largest, most highly regulated sectors of the economy — health, financial/insurance services, and mortgage lending — representing approximately 35–40% of U.S. GDP*.
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Our platforms are expert-built, AI-powered, and industry-validated.
We are not influencers — we are experts.
Jen
Morris
Founder
Head of Wealth
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3x Start-up Experience / 2 Exits
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Former CMO @ Wintrust Financial Corp (NASDAQ: WTFC, $69B in Assets)
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2x Financial Services
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3x Healthcare
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Management Consulting
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Chicago Booth MBA
Josh
Blaylock
Head of Creative
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20+ Years Design & Marketing
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Experience in Branding, Packaging, Digital, UI/UX & E-Commerce for 10+ Start-ups
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Award Winning UI/UX
Gen
Kruse
Head of
Health
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3x Healthcare Insurer Experience
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Former DVP @ Blue Cross Blue Shield - HCSC ($65B in Revenue)
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Exec Sponsor - 5+ Digital Transformations
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Obamacare / Medicare / Group
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AgeOptions Board Chair
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Loyola University of Chicago MB
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Christopher
Allocco
Head of IT
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Google (L5) Software Engineer
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Top Secret Clearance for Gov Contractor
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Data Retrieval Patent
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Standford MS Computer Science
Ryan
Ward
Head of
AI + Marketing
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2x Financial Services Experiences
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Paid Search + Digital Media Expert
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10+ Years Financial Modeling
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Certified Adobe Analytics
* Health care (~17–18% of U.S. GDP), finance & insurance (~7–8%), and real estate, housing, and mortgages (~12–13%) together account for approximately 35–40% of U.S. GDP
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Sources: U.S. Bureau of Economic Analysis (BEA); Centers for Medicare & Medicaid Services (CMS).
Advisory Board
Our Advisory Team includes respected leaders who have collaborated with us professionally and believe deeply in our mission. Each advisor supports our vision of helping women succeed and has committed to providing guidance, perspective, and connections that advance this mission.
Paula
Steiner
Former CEO - HCSC
Ric Thomas
Former Head of Investment Strategy -
State Street Global
Nancy Hoisington
Former CFO - Aetna Medicare
C C
Partner
Global Investment
Firm
Bob
Child
COO - Origence
Former Chief of Staff - Allstate
R H
Partner
Global Investment
Firm
ADVISOR QUOTES
Jen Morris was one of my first hires when creating the Blue Cross Blue Shield Association's Strategic Investment Fund which has since grown to a multi-billion fund. Her deals helped shape early internet models for the entire Blue Cross Blue Shield System.
Bob Child - Current COO & Board Member Origence
Jen Morris has a unique approach to mentoring and when she worked for me, I knew that she would be an inspiration to other women to persever in the face of bias but more importantly she brought both analytics and creativity to her teams.
Nancy Hoisington Hall - Retired CFO Aetna Medicare
©2025 by JenCares Corp.
Gen Kruse was my first hire and was instrumental in growing our business. She was one of only twenty-five people in my organization of 25,000 employees who received the coveted Collaboration Champion Award. She understands every aspect of the health insurance industry, and I know she will be successful.
Paula Steiner - Former CEO of HCSC, Current Board Member New York Life